Quote:
Originally Posted by Ultra Mantis
Give the midcarders something to do. Put them in actual angles, see what clicks and what doesnt then push the guys who are getting over with the live crowds. Even the guys who are "almost there" like Cody and Ziggler just seem to be stuck in a loop of challenging for midcard titles instead of moving up. Give them some wins, have Cody actually go over an Orton or Big Show.
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Exactly this. People should not only care about your John Cena's and Sheamus's, but also your Michael McGillicutty's and Tyson Kidd's. A top-to-bottom booking approach will make your entire shows worth watching, and get people invested long-term. It won't matter if Zack Ryder never becomes a WWE Champion if people care enough about him becoming the US Champion, for example.
Great stories like the one being told between CM Punk, Daniel Bryan, Kane and AJ will help, too. Don't rush it. The outcome of the Triple Threat Match will no doubt piss two people off, so that should actually lead somewhere. Don't just drop the losers' issues with the winner.
Dolph Ziggler has got an amazing opportunity right now, and it appears that the fans are starting to get behind him. I'm not sure if Ziggler should become the World Heavyweight Champion at No Way Out, but the WWE should definitely see this as more than "filler" for Ziggler. He could perhaps tell Vickie and Jack Swagger to stay out of his business, only for Vickie and Swagger to become involved -- either leading to Ziggler becoming World Champion that way, or in Ziggler getting distracted and losing the match. I actually think it would be far more compelling for Ziggler to walk out of No Way Out champion, but whatever.