I don't see any way they let Cena take the title off Punk. All the work they've been doing to try to get the crowd completely behind Cena would be down the drain.
There's so little competition right now though. I'd base my guess on who has the most competition on their brand but the brand split officially doesn't matter anymore so I guess I'll just go with who is the least over between the two and who has the least invested in them by the company. That would be Sheamus.
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