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Pretty much.
One of the main problems that I've mentioned before is how the outcomes of the matches don't serve the purpose they try to make them serve. CM Punk being pinned on Raw does not mean anything if it's happening monthly in 10 minute Raw matches. Then all of a sudden, he regains his skills to win with the title on the line at the PPV. Rinse, repeat. It's pointless.
There's no reason you can't have Punk wrestling a lower-midcard guy on Raw, squashing them on occasion, struggling a little on occasion, but ultimately winning because he is the best in the world. That "best in the word" title should be justified by him being more successful in matches than anyone else in the world... not just on PPV when the title is on the line. His world title storyline leading into PPVs can be built up via altercations not revolving around matches. It's not rocket science.
It's easy to use matches to solidify guys' placement on the card and build up to a point where you're pitting two guys together who match up well to build intrigue as to who will win. There needs to be an idea where people stand and the matches need to show that. If you want to book Punk as the best in the world, you can't have him losing regularly. It doesn't make sense. It doesn't make his character seem any more impressive than your typical main eventer who also loses about as much.
Smackdown is better as far as character booking within matches. Sheamus has been beating Dolph Ziggler over and over but Dolph has taken him to the limit every time. This establishes that Sheamus is the top dog and Ziggler is the up and comer who just can't get over the hump. His wins over lesser guys than Sheamus helps to solidify the fact that he's good but not quite THAT good yet.
Del Rio vs Christian last week was good too. Del Rio is a main eventer, Christian is the champion of the upper-mid card. Christian came within an eyelash of beating him but ultimately failed. It justifies where both guys are. I'm not saying the result of those matches had to be just so. Upsets can and should happen. Just like with a legit sport, you have minor upsets and major upsets on occasion. But with every match, there should be some kind of understanding of where people stand.
That's how you make TV matches matter while also building up anticipation for PPV matches between evenly matches guys.
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