[big_bluto]

I've thought for ages that WWE has underused the Internet as a means of gaining interest in wrestling fans.

Their website is alright, updated pretty regularly, and their retail side is pretty good, but they seem to be missing out on a huge opportunity.

Bradshaw hit out at internet fans in a piece he done, a fantastic piece of heel work. It pissed internet wrestling fans off big time, and as I recall there was a good few fans from here sent emails to him explaining how we all aren't nerds and he's a dick, or similar variations.

WWE needs to do this more.
There is a huge market out here, with instant feedback on how 'over' an idea is, or how much 'heat' a heel can get.
In addition to this, there is the opportunity for heels and faces alike to get messages out to there fans instead of using mics on RAW & Smackdown.
In this day and age, it would be possible to hype a match online, with wrestlers communicating with fans and each other, right up to hours or minutes before the start of a PPV.

WWE likes to think it takes a pretty modern approach to business, but this habit it seems to have of finding the internet as an enemy rather than a useful tool is hurting them.
They need to turn around this policy.

Start producing more 'works' like Bradshaw's column directed at internet fans, start hyping more matches online, start using a lot of misdirection, leaks and false-spoilers, and then you'll see a rise in interest from us armchair supporters!


So if you agree/disagree/think I'm a knob or vastly under-rated as a poster, whatever, post your points.