Simple economics...
There's one thing that'll make the WWE have less PPVs, or charge less for them. It's called diminishing returns. If 250,000 people are buying PPVs at $30, but only 200,000 buy them at $35, then the WWE is actually losing out on a cool half a million dollars. If these buyrates are accurate, then it won't be long before Vince's accountants are screaming bloody murder. That's where the extra PPVs come in - to try and make up the difference.
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