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Was gonna post a thread entitled "How Do You Solve A Problem Like Jack Swagger?" where I would ask what people would do with the All American American to put him back in the spotlight.
Personally, I'm a big fan. I loved his reign as World Champ and his promos were great.
My idea:
Swagger is down in the dumps having been dropped by Vickie and constantly losing. After another losing effort (perhaps to somebody really embarrassing), Swagger is sat in his locker room looking miserable when in walks Jim Ross.
Good Ol' JR reminds Jack that it was he who scouted the young Swagger at Oklahoma University. He reminds him of his talent, how he set a record for most pins in a single season, how he hails from the great state of Oklahoma!
Over time JR develops a Coach gimmick, complete with pre-match pep-talks, mid-match "Time Outs" and Post-game analysis. JR should go really over the top with this gimmick, keep the goatee, the hat and have his Hall Of Fame ring on show at all times and carry/refer to his "Play Book".
If Swagger fails to get over, have JR bring in Alex Riley in his "Varsity Villain" persona and create a nice little tag team with a "jock" gimmick.
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