Would be a great idea for the WWE to do although I doubt they want to lose out on the kids/youth segment since they generate a lot of merchandise and ppv purchases which is why the WWE still revolves around Cena.
Probably be a lot better to push Punk and someone to be his "Rock" rival instead of just Punk if the goal is to start a new era or long term change. Austin benefited because he had 2 strong characters to feud against (Mr McMahon, The Rock). Cena's problem is he never really had anyone as his equal for a rival due to the SuperCena character and Orton failing a bunch of times.
Cena also can't be Punk's long term rival mainly because the WWE will just go back to solely focusing on Cena if things start to falter a bit like they've done countless times in the past.
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