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The trouble is the WWE is too focused on pushing people that sell merchandise rather than pushing people so they can sell merchandise.
Back during the Attitude Era like 10 or more guys were able to sell merch and most of them weren't main eventers. Which leads right into the second problem the WWE is too focused on having 3 or 4 storylines going on at a time instead of 6 to 8. If you're watching back the attitude era their storylines aren't so much better than today's it's just their were more of them and they were all slightly diffrtent than one another and sometimes they collided with one another. Nowadays we have 3 or 4 storylines that when they do interact with one another are only for tag team, 6-man or 8-man matches.
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