Just tweet their reactions as the show goes on. I think they care more about the ambassador's followers tweeting back so they can then claim on another "Did You Know" segment they are still #1 in social media for a given show. The whole Tyson vs CNN guy Twitter feud last night wasn't anything special but all those followers tweeting back means the WWE can claim a lot of the trending stuff.
Sheen alone had 3-4x more followers than the WWE's own Twitter account.
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