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Or...do the Rock scenario (not the Hollywood angle) where when he gets booed by the fans for something he just turns his back on them. Instead of, "you're free to like what you like and I respect that" have him do stuff specifically just to piss off the fans (ie. parody his move-set, hit the F5 on people who get consistently cheered, do the obvious cheap heat stuff in every city)...then as people are really behind the turn introduce ICP and unfold that the ICP were behind Cena's heel turn, have them produce another rap album, and basically just add more elements until it's a complete clusterfuck. Culminate the entire storyline with a forced baptism at Halloween Havoc to exercise the demons from Cena and the ICP and you've successfully screwed up Cena's heel turn.
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