They need to make any loss he take a huge deal. WWE has dulled down a shitload of characters (Nearly every character who's hit the main event) by having them lose constantly on TV and then trying to make it seem like them losing on PPV would be a huge deal. Justify his spot and keep it justified. Don't let him with the world title then have a weekly "HEEL FLAVOR OF THE MONTH JUST PINNED THE CHAMPION RYBACK! WHAT'S THIS MEAN FOR THE PPV!!!???" Seriously. It ruins characters more than any of the boring WWE booking cliches and they've got a chance to start from scratch and never make that mistake with Ryback.
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