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I'd say the problem with the Divas Division is that so few of them are integrated into the rest of the show. During the division's best period, a lot of the Divas were directly involved in the men's storylines--Lita with the Hardyz and later Edge, Trish with T&A or Jericho/Christian, Molly Holly with the Hurricane, etc. The fact that they had more presence on the show than "now it's time for our one Divas match where the face Divas all tag against the heel Divas" meant the audience was more interested when they were in the ring.
Shit, look at how over AJ has gotten since she was incorporated into the angles with Punk and Bryan and whatnot. Sure, she's kinda being shoved down our throats now, but she got over because she was actually included in the rest of the show, instead of just corralled into the token Division that they spend so little time pushing.
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