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I feel like I could just go back and find all my previous rants about the writers but I guess I can just go point by point...
The writers seemingly have no concept of long-term character development. From The Miz winning the main event at WrestleMania to "K, we're bored, let's forget about him and try something else" to the ridiculous amount of pre-mature title reigns in a lazy attempt to put guys over by giving them a "prestigious" title that only makes the title they're using to put the guys over mean less.
NO ONE on the full-time roster could realistically main event a WrestleMania without Cena or one of the part-timers. None of them. That's a huge problem and it's thanks to the lazy booking not putting any real effort into a couple years of making guys look good and implanting in the audience's mind that they're the real deal.
The best things WWE produces right now also happen to involve Brock Lesnar, The Undertaker, The Rock and Triple H. Guys who aren't there every week and therefore every appearance is "special" and something big can happen. That's fine but it doesn't help week by week when those guys aren't around because they are part timers. When it comes to the full-time card, there is no stability. A bunch of meaningless matches, main eventers vs main eventers tag matches with outcomes that don't mean shit do not help get anyone over.
Not to mention the fact that PPVs over the past year or so have been flooded with filler matches. Filler matches... on PPV. If that's not an indication that the writing is lazy, I don't know what is. When you have that much TV time in a month and a roster as big as they have and you can't build more than just 3 or 4 feuds that to hype PPV matches and you have to fill time on PPV with matches that could be seen on Superstars, lazy writing has to be to blame. There's just no other answer.
Then when there is something "major" that isn't just randomly having guys drift aimlessly, it's just an idea with a beginning and no finish. Remember how everyone was all hyped for the big climax to the AJ-Punk-Bryan story? And every PPV people were like "What's she gonna do???" and I kept saying "she's not gonna choose a side and it's just gonna fizzle out." They started a storyline with a "We'll figure it out later" mindset and it ended with Punk kinda just casually stepping out of the picture an then AJ dumping Daniel Bryan... so she could become GM...?
Jericho's cryptic return video then silent/crying promos are another example of this. Make everyone say "What the fuck is happening!?" and then have Jericho come out and say "TROLLED YOU. Anyway, moving on..." and never actually answer questions. The Kane/Ryder/Eve/Cena thing? We got an Eve heel turn out of it. Pretty much it. All examples of WWE building a story just to have a story but not being creative enough to actually end it. And even worse, not even trying to end it.
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