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Precisely. (I mean what Noid said) It keeps coming back to not building stars slow over time and letting people grow into giving a shit and believing that growth. They seem to think everyone should always get over as quick as Ryback's "Feed Me More!" chant, and when they don't, they're not worth the effort... then get all pissy and anxious when they lose their top stars to injury or other interests and have to scramble to come up with someone who is "legit" enough to put asses in seats.
Ryder could have been a top-tier guy right now. Again, maybe not "World Champion", but someone who, for argument's sake, could have stepped in against Punk for an injured Cena and no one would have batted an eye about it instead of priming a guy who clearly isn't ready by not cultivating someone they had available for a couple years now. Ziggler or Rhodes could have been that top-tier heel by now instead of jobbing him out to the stars weekly and saddling him into a tag team for no reason (respectively). Even if he "wasn't ready" in his feud with Orton, Kofi could more than been that face right now who could step up if needed.
All would work if they worked toward making them look stronger over time instead of throwing them away after one short-sighted feud or stupid gimmick or derailed angle. Hell, even ADR would be more over by now if they weren't trying to make him "the man" right away just to have some hispanic guy for the Mexico market while Rey was away.
Too much hotshotting, not enough cultivating.
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