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I think Zack Ryder would make a pretty interesting heel -- upset with being overlooked all the time, he realises that making people happy is not going to get him to the World Title he dreams of holding. If Curt Hawkins weren't out and Tyler Reks were still in the WWE, they would have made great associates for Ryder. Maybe bring back Ezekiel Jackson and/or Mason Ryan as muscle for a heel Ryder.
Ted DiBiase is surprisingly over as a face, but he's not really doing anything to get himself noticed. He's another guy that could realise that having the fans on his side does nothing for him. It wouldn't be beneficial to have Ryder and DiBiase doing the same thing at the same time, so I guess one could feud with the other to at least give the poor stranded face something to do. Or I suppose they could turn heel together? Would you buy Ryder & DiBiase as anti-Universe heels in the tag team division?
R-Truth turning heel would be a good decision, I think. He was great as a heel last year, and I think "crazy" Truth going against Kofi Kingston would be a lot of fun. Alternatively, if they had The Miz screw with Kofi a fair bit, and drove a wedge between Kofi and Truth on-air (perhaps even costing Kofi the IC Title to Truth), then perhaps you can show Kofi growing a darker personality towards his "untruthworthy" former tag team partner?
I think Primo & Epico need to pick either face or heel status and stick with it. Given that the only real heel teams at the moment are hard-hitting ones, they might work better as heels paired in matches against the likes of The Usos and Justin Gabriel & Tyson Kidd.
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