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I would not be opposed to brand exclusivity returning to lend each show its own identity again. While searching for ratings trends for SmackDown is surprisingly difficult, random examples I have found seem to indicate that having RAW talent heavily featured on SmackDown doesn't seem to have boosted ratings. So why not use the show to give more talent more time to show their skills. This could also reduce the schedule of many workers.
RAW might seemingly suffer, but I think that it would be possible to produce a layered show with an exclusive RAW talent roster. Especially if their was more emphasis on creating a compelling mid-card -- as opposed to mere focus on the main event.
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