WWE officials visited Wembley, Old Trafford and the Millennium Stadium last week. I think Summerslam over here would be huge. The only problem as we all know is the time zone issue. I'm sure they're currently crunching the numbers to figure out if they can offset potential losses from buyrates for a taped PPV airing in the US by selling out 75,000+ seats at extortionate prices, with increased merchandise revenue, Axxess tickets, UK sponsorships, etc. A PPV like Summerslam in Cardiff would be fucking amazing:
In all honesty so long as the show is billed as live then the casual folk that would normally purchase a PPV would be non the wiser, and hardcore fans would probably tend to still watch it regardless. Obviously there would be a reduction in PPV sales but probably not as much as people think. And like I said WWE will make a killing on other things by doing it so there's no way they would make a loss. As an example, a tshirt that WWE would sell at a house show in the US for $25 sell for £25 here. And tickets are always a lot pricier over here due to the exchange rate. For a PPV they could charge what they like, people from all over Europe would flock to the UK for this.