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Wade Barrett is the perfect foil for Ryback! Barrett can talk, and can thus sell the feud. Barrett's a legitimately tough guy, who could physically pose a kayfabe threat to Ryback, but his real advantage over Ryback would be his intelligence.
Look at all the profitable superheroes that are raking it in at the cinemas these days. When the villains are mirror-images of the hero, or are just bigger, better versions, they don't tend to as influential as a successful contrasting dynamic.
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