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I think Eddie's popularity, particularly post-mortem, might have a lot to do with it as many of you have mentioned, but not everything.
It might also have something to do with (figuratively) divorcing her from Eddie to take advantage of her Guerrero name.
What I mean is: it sounds more "regal" as it were to refer to her as a member of the Guerrero family, and not say "Well, she's not really a Guerrero she's only there by marriage".
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