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One extension I'll make to this discussion:
As I implied in the above post, one indirect motivation I have for keeping Orton face is so that the WWE can eventually turn Cena.
I would also like to make a comparison to 2001 when the WWE turned Austin:
-Although Austin's heel run ultimately failed due to the fans' loyalty, Cena would not have that problem. Furthermore, look at some of the matches and feuds Austin had that year...
-Angle
-Benoit
-RVD (indirectly)
-The Rock
Triple H (as a face) would also have been a rival had it not been for his injury.
With the incredible heat Cena would get, I have no doubt in my mind that Cena would help the following guys be even bigger faces than they are now (much like Austin did back in the day)
-Randy Orton
-Sheamus
-The Miz
-Daniel Bryan
-Ryback
Cena, as a heel, could even feud with Undertaker at a future Wrestlemania.
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