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Yes.
A Heel Cena would get major heat right away. Let him run a few months of matches and dominance after Wrestlemania.
at WM Cena vs whomever, make it epic. If Lesnar, Lesnar goes over and leaves. If Taker, Taker goes over and leaves. This part can change.
Afterwards tease Cena finally "giving in" to the Hate from last year. He tries to be a good guy and still gets booed and hated by most people. Blah Blah. Heel. He takes the title of the Rock or whomever comes out of WM as the champ. Then give him a few months of dominance. Defending against guys like a Face Miz, Daniel Bryan, Sheamus, and then a returning Mark Henry (Cena is in the ring talking about how no one can stop him ,Henry's music hits and he comes out and Cena shits his pants)
Cena goes over them all. Then Orton steps up and they have a nice 3 month feud ending with Orton going over Cena for the title.
Money.
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