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I think once the controversy started, if they could have managed to keep the character alive, he would have been a ridiculous heel draw. The gimmick was pretty cool at first but at that point it became ingenious. It took the "anti-American" thing to a new level and didn't go comic book style with it. The guy actually made good points and made the fans booing him and chanting "USA" out to be ignorant while still being whiny enough to be a legit heel.
That promo he cut about the USA Today article saying he had "Arabs in ski masks" come out to attack The Undertaker was awesome.
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