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No, Cena doesn't really need the title anymore to be in the spotlight or as a main event attraction. It would also look like a bit of a step down if he spent all these months going after the WWE title only to end up winning the lower status WHC title.
Ziggler needs the title shot more than Cena does while the Rumble is still an option and so is just randomly adding him into the WWE title match like its been done countless times before.
Best situation for him would be Rock wins the title at the Rumble and the Chamber is used to find the #1 contender for Mania due to the Rumble being won by a Smackdown star. Cena wins the RAW chamber and all the mess involving him winning a blue case or the Rock unable to be around is solved pretty easily.
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