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UFC doesn't want to be like boxing though. The NFL, MLB, NBA, etc. do good numbers without having guys flip the bird or call people mother fuckers. Yes, there are "good guys" and "bad guys" but 99% of the athletes don't act like fucking thugs on national TV. If the UFC wants to be treated like all the other sports on ESPN or get decent major media coverage, then they need to come off like an elite sports organization and not the clusterfuck of boxing. MMA is already in a better spot that boxing because their is a clear promotion that is "elite" and above all others. The UFC brand has more weight than any boxing organization ever did because it has no equals in their sport.
Yes, boxing and UFC draw and the sideshow acts get coverage but how much of it is positive coverage that will entice new viewers to watch the sport? UFC has grown too fast and tapped out its core demo. UFC needs to entice new viewers and new demos. Some guy flipping off his opponent while getting his ass beat will not accomplish that.
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