UFC has taken advantage of modern media with having a reality show, weekly highlight shows, buildup specials, and cards on normal TV. Boxing has always had to be on HBO/Showtime or on at 11pm on ESPN2 on a Friday night. I don't think it is impossible for MMA/UFC to be talked about as casually and as mainstream as other professional sports. Their athletes are starting to get endorsement deals from Nike and things. Guys who pull shit like Diaz and others will only hinder that growth.
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