Thread: WWE should "stack RAW" with it's highest drawing wrestlers
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Old 12-13-2012, 02:55 PM   #50
Heyman
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For those worried about Cena turning heel and potentially ailientaing the target demographic (kids) and/or losing merchandising revenue..........I get that. I understand that. However.....

1) Heels can also sell major mechandise....especially in this era. Pretty sure DX, Evolution, Legacy, Hollywood Rock, heel Austin, and the nWo version of Hogan had no problem selling massive merchandise (even comparable to the 'face' versions of themselves).

2) Again - Hogan.....when he turned heel. nWo merchandise. Hypothethetically, lets say Cena turned heel and became a "Heyman guy" or the new leader of The Shield. I'm pretty sure something like that would sell (both short term and long term).

3) it forces the WWE to create new franchise faces......and with Cena on the heel side, it becomes easier for the fans to embrace a new hero.....and new merch revenue from said new guy.
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