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On topic though I don't think that it's hurt viewership really. Honestly we're just in a time where Pro-Wrestling isn't "cool". People who didn't already like it or are stuck on the "It's fake" thing are more likely then ever to just look the other way.
The writing doesn't help, and all the comedy sketches make wrestling even less "reputable". That's not to say that the comedy stuff isn't fun, but when 90% of your show is just guys being goofy it becomes hard to really see these guys as any sort of threat.
Who's going to take Del Rio seriously when he throws a teddy bear at John Cena? Who's going to believe that Sandow can be a World Champ when he gets told off by a muppet?
Comedy characters should be relegated to comedy things and serious characters to serious things. If you have the "face of the company" acting like a goof ball 12 year old that doesn't exactly help the standing of your product in the public's eyes.
Social media has also hurt WWE a lot. When wrestlers become normal people then the entire thing losses it's mystique. How can I believe that Bigshow is a monster when I just watched him on twitter acting like a nice guy, or on a talk show hamming it up?
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