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When he was the World Heavyweight Champion, it was getting the main event of big PPVs (it actually main evented Summerslam in 2009). And as far as I know, Smackdown was actually getting higher ratings than RAW at some points when Jeff Hardy was on Smackdown. That, and he pretty much made CM Punk into the top heel in the company at that time (until they started horribly butchering CM Punk for the latter half of 20091and all of 2010).
Jeff Hardy (and Randy Orton) is one of the reasons I think the Wellness Policy should have a probation period where, if you stay clean for a set amount of time (maybe a year or so), one of your strikes should wear off. I'm sure WWE would welcome him back with open arms with pay that's worthy of a top star, but the 2 strikes basically hinder him completely. Just look at how short each of his world title reigns were. Plus, he's actually clean and sober now, since he felt bad for ruining Victory Road 2011 (and rightfully so). I think the probation period would help save a lot of wrestlers' careers, simply because having 2 strikes means you're pretty much screwed out of a lot of opportunities, even if you successfully came out of rehab.
^^There's my opinion
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