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Instead of feeding Ziggler to Cena the past few months, they let him actually look like he is on Cena's level. Then, the story is can Cena keep fighting off Ziggler and can Ziggler finally put it over the top and beat Cena when it matters most?
It is a vicious cycle. They have no major stars to face Cena because they feed all their rising stars to Cena. The one time they buck that trend, CM Punk, he became the hottest thing in wrestling for months and is now the only full time guy who is remotely close to being on the level of Cena, Rock, Lesnar, etc.
They build guys up all the time. How many times has Ziggler been built up only to job out in the big match? Wade Barrett was fucking hot and they decided that John Cena getting his "moment" was more important than cementing Wade Barrett as a main event heel. I can go on and on. You know this is true. Cena doesn't need his moment. He has had nothing but "moments" his entire career. The Shield are the closest thing they have right now, but none of them are ready for one-on-one feuds. It is still a glorified stable war of sorts.
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