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WWE ruin potential break-out moments by over-exposing them.
Take Fandango's Raw reaction the night after Wrestlemania. They should have played it cool and just let Fandango continue to get over naturally, but no, they had a video package and a really awkward segment about Fandangoing' the following week.
They're like a dog with a bone when they think something is getting over, and end up ruining it and making it uncool.
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