Okay here is a good storyline.
CM Punk is walking down to the ring in his street clothes when someone attacks him. As CM Punk falls on the ramp, insects crawl and fall out of his pockets. When CM Punk gets back up he explains that he loves insects and he feels that having insects with him in his matches makes him a better wrestler.
From this day on, CM Punk gets a thing where he is shown to be obsessed with insects.
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