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Bryan knew that being bland would work on the indies. Wrestling would set him apart there. Now that he's in the WWE he's had to evolve and he knows it. The dude "gets" the business. It's why he was a World Champion before he had even put two years in on the main roster and being the second-smallest champion in company history. That he actually has a personality helps -- he did really well on The JBL & Cole Show "Superstar Search," where he basically just acted like a goof, but it works for him.
The way he got the crowd pumped on RAW. Oh, man -- the guy can have people eating out of his hands when he needs to. Such a valuable worker for the WWE to have at the moment.
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