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How about a babyface that has chased the title for so long, but in the middle of the match suffers an injury. The referee stops the clock and even Vince McMahon comes out to check on the face. "There's still twenty minutes left, it's too risky." The babyface knows that this is their only chance at the title, they've got an advantage (or they are at least tied), but if the match ends now they won't be champion. Imagine if a heel got disqualified and caused that injury on purpose, because they know if the face forfeits, their advantage means shit.
You can walk away from that, but if you miss that little detail, you've missed a great dramatic event and a future champion's choice to press on and fight for their dream. You've missed a villain being so manipulative and heinous to try and keep their title. They will show replays and such, but it's not the same as seeing it unfold.
I'm not saying there should be Iron Man Matches all the time -- but two wrestlers could definitely tell an absolutely amazing story with the match format.
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