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Originally Posted by Narcissus
It is WWE's fault that they can't capitalize on huge opportunities that are served to them on a silver platter. You're making a much bigger deal of the promos than it needs to be. They were fine, they just weren't "knock it out of the park" amazing. That situation will probably never happen again in the history of wrestling. It was a once in a lifetime opportunity that could've bred hundreds of other creative ideas off of its back. The matches were fucking incredible, sans that abortion Summerslam match where they tried to bury Hardy right off the bat out of bitterness. The emotion involved was unreal and it really showed in every single one of those matches. How both guys didn't get catapulted into the main event after a feud like that is not only baffling, it is downright irresponsible. That feud could've been revisited for years to come whenever they needed a money match on a PPV. The WWE completely fucking blew it on this.
"The promos could've been better" is a really horrible reason to throw money into the garbage. And like I said, they really weren't all that bad. They weren't good, but they were serviceable given the circumstances. Do you think Paul Heyman or Jim Cornette would've set money on fire because of a mediocre promo? The answer is no and neither would any reasonable business person. Nobody paying attention at that time was like "omg, fucking promos," they were immersed in the "I can't believe this is fucking happening right now" aspect of it all.
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It is really easy to explain why both didn't make it into the main event. Matt Hardy wasn'tt good enough to be a main eventer and Edge was. Promos do matter when a feud is based entirely off of emotion and hatred. Matt Hardy couldn't sustain his overness once the Jerry Springer heat wore off of Edge. Also, the SummerSlam match being short does at least makes sense since they were literally beating the shit out of each other and basically fighting. 2 guys trying to kill each other and going at the pace they were can't go on for 30 minutes.