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It's just a question of whether or not shocking them should be the point. If the current model is not broken and making Vince plenty of money, why would he want to shake the boat too much? Creatively, it would be a brilliant move. It might even see a spike in ratings and open up new avenues to push fresh babyfaces to the top. But if you're going to lose too much from turning him heel, it may not be worth it.
It just depends on how "exciting" the WWE want their product to be over the next few months. Orton seems like the obvious choice for the heel turn, because he might shock some kids by selling out, but it leaves the Cena cash cow intact.
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