I think Cole gets some of the most unnecessary heat in the company, and I feel like most of it is because he's not JR. When they were first trying to push him down our throats and squeezing JR out, there was a lot of backlash and rightfully so. He wasn't very good and didn't know a lot about the product. But he's been with the company for 16 years now and is the best play-by-play man they have. Most everything that could be considered annoying about him can be credited to having Vince screaming in his ear.
Also, this is still probably one of the funniest things I've seen from the WWE in years:
And it gave me my favorite wrestling gif of all time: