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I kind of want Daniel Bryan vs. Randy Orton to be some sort of new match type, as a way to try and get people further into paying for a match they've already paid for. Just call it a "Battleground Match" and give it a try. Few people are in a position to introduce a new match concept like Daniel Bryan, due to his great storytelling ability.
I had this idea that it could be some sort of "changing" match. It'd start off as a regular match for five minutes, but after that it becomes a second sort of match. Then after the next five minutes, it temporarily becomes a Ladder Match (the belt is hanging in case the Ladder Match comes up). After five minutes it becomes a Submission Match. That sort of thing. But that could be a hard sort of match to plan out and maybe slightly confusing for some people to follow.
Another concept could be the first to three falls. Different from a 2/3 Falls Match, the victor must defeat his opponent three times, meaning the match will last between 3 and 5 falls.
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