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He's following a similar path to almost everyone who has had the case or at least wasn't the first person cashing in when it became two cases per year. Orton didn't get the jobbing phase because he was the first and cashed in very quickly.
Only explanation for why they keep jobbing certain people with the case is probably as a test to see how they react and if they are really worthy of a big push with the title. Either that or the writers rarely have any long term plans for the second person so Sandow's next big push won't occur until he's ready to cash in.
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