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Originally Posted by mike adamle
If making the guy lose every match and then randomly cash in is taking a risk it's a terrible way of taking one and they just shouldn't bother. Why not make an interesting story with both cases instead of just giving up on one and giving the other everything story-wise. I just don't get what the point is to give Sandow the case and lose almost every match to people he wouldn't be losing to before, and then randomly cash in is. Especially if he loses the title fast.
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It creates instant contenders for when he wins the title. I don't agree with him losing any match to Santino unless they want to actually push Santino now that he is back.
I think they also do it to humble the person a little bit so they don't get a big head for being Money in the Bank. It's sort of obvious however that they didn't really think that hard on the World Title MITB or they would have had a face in the mix. I think they should have had Christian in the World Title one but they were throwing him a "you're in the main event" bone.
Dolph lost a few times before cashing in and it didn't make the moment any more awesome when he won. The reign was cut short due to the concussion but he had a few contenders lined up because of him losing a few times in the months leading up to winning the championship. It made Chris Jericho a contender and they had a few good matches on Smackdowns after Dolph won the title.