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I get the theory behind Damien Sandow putting guys over while holding the briefcase. I also get that he needs credibility and to be built up if he is ever going to have a chance of being taken seriously as a heel threat. I wouldn't have put Santino Marella over him, and to be honest, I wouldn't have put him in matches against the likes of Rob Van Dam yet either.
If there were a pay-off to this "guys beat Sandow" thing, then I'd be more supportive of it. Maybe they could do a Battle Royal at one of these PPVs where Sandow has to defend his briefcase against every Superstar who has defeated him since he won the briefcase. RVD, Santino Marella, Christian and whoever else has beaten him are in there. Maybe Cody returns in this match and wins?
Something I was thinking of the other day:
I know Sandow's contract is only for the World Heavyweight Championship, but with Triple H (not so) subtly trying to make sure Bryan never gets to spend much time as WWE Champion, they could have Bryan win the WWE Title at Battleground and then have Sandow's music hit. He hands his briefcase over to the referee, who receives some orders from the back, and then tells Justin Roberts that the match is on and it is for the WWE Championship, which the announcers question given the nature of Sandow's contract. Sandow manages to beat the weakened Bryan and officially becomes the WWE Champion.
On RAW, Sandow and Triple H inform us that when they were doing up a new contract for Sandow, since Cody threw his in the Gulf of Mexico, they realized that Teddy Long had made a mistake in the wording. The contract actually states that the winner will receive a World Title match at any point in time a sanctioned official and the champion are present in a WWE ring; and not that it is specifically referring to the World Heavyweight Champion.
After beating Orton a few times, Bryan is going to need someone else to feud with and chase, and Sandow could be a different sort of adversary for Bryan. The matches would be quite fresh (I'm sure they've worked together, but I can't remember a PPV rivalry between the two), and Sandow could take on a "You could be a champion worthy of this company if you were just a little more like me" role, and essentially be the corporate suck-up that Daniel refuses to be.
It wouldn't be a long reign for Sandow, but winning the WWE Championship would do more for him now than winning the World Heavyweight Title, in my opinion. Sure, Sandow could go on a streak beating guys like RVD, Alberto Del Rio, Christian, Dolph Ziggler, Santino Marella, Chris Jericho and the liek, but being WWE Champion and getting his own title plates would make him look far more important.
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