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If babyface wins MITB, all that's needed is to say that someone came to them backstage/at the hotel and threatened to reveal a deep, dark secret from babyface's past unless the contract was handed over.
The cash-in could then either be used by a heel, or as a way to insta-turn someone. And then once the cash-in happens the on-camera feud can begin between the two.
Actually, I could see them waiting a while, letting the heel have a bit of a run with Belty before starting to taunt the babyface that he's gonna reveal the info anyway now that there's nothing left to gain from withholding. Taunts can continue until babyface snaps and gives a large enough beatdown to make a double turn.
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