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Sting doesn't need the title, Sting would be the attraction, you're just taking away a promotional tool from another match, you may as well make it a barbwire scaffold landmines on a pole laser shark deathmatch. Your idea was for him to come in and win the rumble, so he's on top for at least 3 months taking away spots from other guys who could benefit from being the rumble winner and being involved in the title match and the ensuing hype leading up to it.
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