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this whole thing started with them paying attention to the audience when he first really started getting over as a singles babyface in the middle of last year. He then went on to defeat John Cena clean as a whistle (which is huge), one of what, maybe 3-4 guys to do that in the last 10 years? The proverbial tease. And ever since then it's basically been fuck job after fuck job to keep him away from the belt. I'm not necessarily saying that this is the exact route they chose to take but I think to say that they basically lucked into the entire thing/his current legit superstar reaction, whilst essentially trying to hold him down is pretty short-sighted. At least until "the whole thing has played out".
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