Quote:
Originally Posted by Kalyx triaD
The reality here is the superhero movie sub-genre is probably finite in terms of returns (young adult fantasies are already catching up) and WB simply can't risk spending the better part of a decade building up to a movie only we would care about when it launches.
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Why? What's the bigger risk? Building up hype to a movie with solid or better singular films at a lesser budget to build interest? Or pouring the undoubtedly immense budget it's going to take to make a JL film with characters nobody other than us knows about and hoping people will care enough to take a flyer?
Did anyone ever think gen. audiences would give a shit about an Avengers movie? Nobody cared about Iron Man, Capt America or Thor prior to Marvel deciding it was time to give those characters their own films and build them up for a team up.
If Avengers had come out after Iron Man, it would not have been the same and dare I say, the success of that film, the films around it, and Marvel as a franchise would not be the same.
By building, WB is giving gen. audiences a chance to care about a team up film when it finally does launch. How is building hype instead of just rushing to pay off a bad risk? I'm not getting it.