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Paul London & Brian Kendrick - repackaged and pushed as faces. They're both funny dudes, let them be funny, let them fly and I think they'd go farrrr. Loads of options in the tag division at the minute too.
Carlito - repackaged a little, remember how stale he got? Or get him over by having him head a midcard stable of some sort.
Mordecai - WWE missed a boat here, Mordecai could have gotten very over, very quick. The spooky/creepy gimmicks almost always work. Plus Mordecai reminded me of Gangrel. This is always a good thing.
Jim Ross - as much as he used to mess up a lot of play-by-play, he was the voice of the WWF, a huge part in so many memorable moments.
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