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Also compare the marketing; the other Phase 2 movies revealed themselves with dead serious trailers with their comedy discovered at launch. Guardians' first trailer is a comedic one, and I presume the other trailer [in the Spring] will also present comedy as well as giving us Rocket and Groot's first dialogue. As an inverse of the other movies, we'll eventually see that the Guardians are dealing with arguably heavier shit than the other MCU heroes have had to - with only Thor coming close by saving reality itself by angry elves. If the comics are anything to go by, the Guardians run by some major dudes out there.
I think their movie sets up Phase 3 more than Avengers 2 probably will, since Phase 3 is probably gonna be balls to the wall 'we sold a talking raccoon we can do anything' material.
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