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Yeah I think it was more Austin himself that got over, along with the concept of him kicking his boss' ass. I think the Tyson deal was a big draw for Mania, and it helped make the WWE look big time again.
As for Rock, he was a huge part of keeping the business growing especially when Austin went down in 99.
See where I think they have problems is that they dont have anyone to steal ideas from. Hogan was stolen from the AWA, and Vince just put him on a bigger platform and let him loose. The NWO was stolen by Bisch from Japan, and the whole Austin character was really started in ECW and the whole Attitude concept was a direct rip off ECW.
Right now there are no really hot wrestling promotions running strong angles that Vince could steal. If he is going to find another concept its going to have to be on his own this time, which he hasn't been able to do in the past.
And as we've seen with the Invasiona nd Goldberg and others, there's no guarantee even if the right angle falls into his lap that he'll be abel to capitalize on it.
In terms of an Invasion, there's nobody out there on the WWE's level that would garner enough interest. They need a new concept or a new charaacter that can connect with the fans. Unfortunately there isn't anyone in their developmental system that you can point to and say "yeah that guys going to be a huge star".
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