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TNA will never be on the level where they can compete with WWE- even WCW was only able to keep it up for a few years, and they were backed by a billionaire with his own network. And realistically, it's in their best interest to not get big enough to actually compete, because the second Vince and company see them as an actual problem, they'll shut that shit down quick-fast.
I have no idea how to "fix" TNA so that they can be profitable and good (most of my suggestions would amount to "make it more like NJPW"), but I do think one of their biggest problems in terms of attracting an audience is identity. Booking and match quality are important enough, sure, but people have to have a solid enough idea of who the hell you are first, and TNA has been all over the place since its inception. One minute they're resurging the X-Division, the next it's some stupid power struggle between authorities. Maybe they're trying to create an international flair with the X-Cup series, or maybe they're aping the Attitude Era. They've changed their logo at least two or three times in the last ten years- compared to WWE, who (apart from switching the F to an E) have changed logos once in over thirty years. For all of WWE's faults and frustrations, at least people know what the hell WWE is supposed to be on any given week.
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