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Feel like guys like Rusev should be debuted as a bodyguard or muscle of sorts. Give him to a heel as backup, and have him interfere in matches and keep him away from any actual official matches. Just have him built up as a legit badass who always saves whatever heel he's working for, then slowly build tension between the two, have Rusev beat the shit out of the heel, and let him branch off on his own.
Feel like this accomplishes two things; number one, it gets him on the main roster and give him a purpose, while keeping him away from talking and allows him to show off his strengths in limited exposure.
And two, is he's helping some chicken shit heel win, say maybe Christian, he's going to eventually get over in some way, and that's only going to make his eventual departure into singles a better opportunity.
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