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According to Heyman, accent the positives and minimize the negatives.
Push whatever you have that's better than WWE. If it's better women's wrestling, more edgier angles, the X division, etc. They need to put that to the forefront. Minimize the fact that your wrestlers are not mainstream... yet.
They should move into making the product sort of a wrestling laboratory to find that next wrestling craze before the WWE, if possible.
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